黃怡誠

職　　稱：講師

學　　歷：中興大學企業管理碩士

研究領域：行銷管理、策略管理、消費者行為、創業管理

電子郵件： erichuang@mail.lhu.edu.tw

Ａ．會議論文

1. Wei-Kuo Tseng, Chueh-Chu Ou*, Ku-Ho Lin, Yi-Cheng Huang(2024). The impact of entrepreneurial orientation and employees’ digital skills on regional enterprise digitalization. [Conference presentation]. AIB Asia Pacific Regional Conference.
2. Wei-Kuo Tseng, Chueh-Chu Ou*, Ku-Ho Lin, Yi-Cheng Huang(2025). Can virtual influencers drive online consumer behavior? An applied examination of ELM model investigating the marketing effects of virtual influencers. [Conference presentation]. Asia Academy of Management Special Conference.
3. Chueh-Chu Ou, Wei-Kuo Tseng*, Yi-Cheng Huang, Zi-Yun Lan(2026). Digital maturity and innovation performance of SMEs in e-business contexts: The dual mediating roles of organizational resilience and organizational inertia. [Conference presentation]. Asia Academy of Management Main Conference.
4. Kai-Tang Fan, Yi-Cheng Huang*(2026b). Digital transformation under constraints: An emergent model of cyclical capability development. [Conference presentation]. Asia Academy of Management Main Conference.